You walk into a random car lot and before you know it a sales person and you are sitting down talking about what features you will add to your new car. You started out knowing you needed a new ride but by the time the papers are signed you most likely purchased the extended warranty, under coat package and a whole bunch of other unnecessary features that only extended your time at the dealership and the overall cost of your purchase.
This can be true when it comes to developing your digital project as well.
As a development company we see this all to often when a new client looks to us to build their new online presence or take on a traffic generation project. We do our best to seek out what will be the best outcome for our clients via our on-boarding and project discovery processes but we find the most workable clients are the ones that have done their homework before calling us. They come to us with a vision already in mind, examples of things they like and a clear goal as to what outcomes they want and they typically get exactly their vision and do not have items developed that at the end of the day they could do without. (although we always do bring forward alternate paths they could take and suggest improvements)
Here are 5 tips for you to consider prior to developing your next digital project:
- Know who your ideal customer is and where they generally hang out.
- This is likely the most important item you can know before doing anything in the way of development or marketing. Your ideal customer has characteristics that makes them easy to find in volume once you have identified what they are. Think of things such as their age, gender, education and where they live (Called Demographics) and then think of things that make them who they are such as clubs they are part of, music they like, types of activities that they do (Called Psychographics). Once you know this finding more, likeminded people, will be much easier and allow for your project to be laser focused.
- Have a budget or at least a known amount that you are able to invest in your project.
- There is nothing worse than sticker shock or underestimating what it will take to make a vision into reality. Be clear on what you are able to invest and be open with that number so that it can be used when writing a proposal for your needs. Don’t think of the pre-project work as a poker game as it will only bring surprises for both parties and may not allow for your project to be the best it can be.
- Gather the pieces of the puzzle early.
- From logos to photos and copywriting if you are going to use it make sure you have it! Delays while waiting on new logo development or for photo shoots that were not predetermined can throw a big wrench into the timeline of your build. Most agencies such as ours allocate project time to each customer and this also works into cash flows for both sides as well. Having your material readily available when needed can reduce build times and might even reduce costs as well.
- Talk to more than one service provider.
- This will give you clarity on the value of what you are bringing to life and also allow you to get to know a few groups and see how well you gel with their core values. It also makes good fiscal sense to get a few proposals so that you know the project cost you are being presented with is reasonable as well.
- Expect great things and make sure the outcomes are what you expected.
- This can be hard I know… Bringing an exciting new piece of marketing online is like waiting for your flight to a tropical vacation. Be patient, be open and most importantly be true to what your needs are.
It doesn’t matter if you are working with us or with another agency for the above to ring true in your project. Always keep in communication with whoever is building your vision and enjoy the outcomes when your project is complete!